Both optimists and pessimists contribute to society. The optimist invents the aeroplane, the pessimist the parachute.

George Bernard Shaw

We need more people who can build and fly the aeroplane in sales. As a career, it is similar to a sports career, requiring disciplined efforts and fitness. Well, the business can grow well only with diligent and focused efforts. A good strategy needs dynamic execution of efforts.

Goal Setting and Clarity:

Sales programs often involve setting clear and achievable goals. Knowing what needs to be accomplished provides direction, helping individuals stay focused on their objectives.

Time Management:

Practical sales training often includes modules on time management. Learning to prioritise tasks, set deadlines, and allocate time wisely can improve diligence and focus.


Coaching provides a platform for individuals to be accountable for their actions and goals. Regular check-ins and assessments ensure sales professionals stay on track, fostering a sense of responsibility and diligence.

Mindfulness and Stress Management:

Sales can be a high-stress profession. Training programs incorporating mindfulness and stress management techniques can help individuals maintain focus and diligence even in challenging situations.

Continuous Learning:

Sales training program encourages continuous learning and improvement. This mindset can enhance diligence as individuals seek to acquire new skills and stay updated on industry trends.

Feedback and Iteration:

Coaching provides a feedback loop where sales professionals can receive constructive criticism and make iterative improvements. This iterative process helps individuals stay focused on refining their approaches and strategies.

Motivation and Positive Reinforcement:

Sales training often incorporates motivational elements and positive reinforcement strategies. Recognising achievements and milestones can boost morale, encouraging individuals to maintain their focus and diligence.

Communication Skills:

Sales training usually emphasises practical communication skills. This enhances one’s ability to sell and improves focus during interactions with clients and colleagues.

Resilience Building:

Sales can involve facing rejection and overcoming challenges. Training programs focusing on building resilience can help individuals stay diligent and focused despite setbacks.

Team Collaboration:

Collaboration and team-building exercises in sales training can create a supportive environment. Knowing that one is part of a team can enhance motivation and focus.

While sales training and coaching can be highly effective, it’s important to note that individual characteristics, personal motivation, and external factors also play roles in determining diligence and focus. Combining these training approaches with a supportive work environment and personal development initiatives can yield the best results.