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From Price-Selling to Value-Selling

September 29, 2025
SellingValue Selling

From Price-Selling to Value-Selling

The missing link in Sales Transformation “Price is what you pay. Value is what you get.” – Warren Buffett In today’s volatile business world, this quote has never been more relevant. Organizations across industries are talking about sales transformation and its new tools, better processes, digital CRMs, AI-powered analytics, and performance dashboards. Yet, many still […]
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selling solutions
September 25, 2025
sales Team

Solution Selling – Understanding before Advising

“Most people do not listen with the intent to understand; they listen with the intent to reply.” – Stephen R. Covey In today’s B2B sales environment, where decision cycles are complex, buying committees are expanding, and competition is intense, this quote feels more relevant than ever. Too often, sales teams jump into pitching mode, eager […]
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Laeder How to position
September 24, 2025
B2C BusinessSales Leader

How to Position Thought Leadership as a Sales Leader

“People don’t buy what you do, they buy why you do it.” – Simon Sinek In today’s B2B sales environment, the traditional pitch is no longer enough. Buyers are informed, sales cycles are longer, and competitors are fighting for the same attention. What truly differentiates a sales leader is not just the ability to close […]
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sales Strategy
September 22, 2025
Sales

Strategic Selling to Build Long-Term Value for the Organisation

“Tactics win deals. Strategy builds legacies.” In today’s B2B landscape, winning a contract is no longer the ultimate victory. What matters most is whether that deal contributes to sustainable, long-term value for both the client and the organisation. Sales leaders who think beyond the immediate quarter are the ones shaping growth trajectories, not just hitting […]
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B2B Selling
September 16, 2025
B2B Sales

From Transaction to Transformation

 Consultative Selling in B2B “Stop selling. Start helping.” – Zig Ziglar In today’s B2B sales environment, this quote could not be more relevant. The days of product-pushing and quick wins are fading. Clients are no longer impressed by features alone, they expect partnership, insight, and measurable impact. Many sales teams still operate with a transactional […]
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