Marketing and sales

We keep reading in the news about Al Nino and other climatic disruptions. Climate change can certainly affect business, the writing is clearly on the wall. We would like to suggest our discerning readers to update their understanding and build readiness for the future of their businesses in lieu of climate change. Here is one […]

HR leaders need to garner a lot of support from the top management before organising the sales training programs for the employees. In the absence of support from business leaders, most of the training programmes end up losing steam over a period of time. Many times, due to various reasons Top management is not involved […]

Sales innovation is the process of using novel approaches and tools to improve the effectiveness of the sales process. In today’s highly competitive business environment, sales innovation has become a critical success factor for companies to gain a competitive edge over their rivals. One of the key aspects of sales innovation is differentiation, which is […]

A sales pipeline is only as good as the salesperson using it. Matt Heinz Effective prospecting in sales is critical for navigating the sales funnel management and building a strong pipeline of potential customers. Here are some tips and techniques for effective and heavy sales prospecting: BANT is an acronym commonly used in sales and […]

“The productivity of a work group seems to depend on how the group members see their own goals in relation to the goals of the organization.” Ken Blanchard Dealing with unproductive salespeople can be a challenging task, but there are several steps you can take to address the issue: Remember, salespeople are the lifeblood of […]