Marketing and sales

Dealing with team members who do not practice customer-centricity can be a challenge, but there are several strategies you can employ to address the issue. Here are some steps you can take: Remember that changing behavior takes time and effort. It is important to provide support, resources, and ongoing reinforcement to help team members understand […]

Don’t you think Selling is a complex activity? Far more complex than what it is perceived to be. Selling requires planning extensively. It requires a deep understanding of the needs of the customers and markets. It needs support from stakeholders inside and outside the organisation. It requires resources, finances, insights and partners to make things […]

We keep reading in the news about Al Nino and other climatic disruptions. Climate change can certainly affect business, the writing is clearly on the wall. We would like to suggest our discerning readers to update their understanding and build readiness for the future of their businesses in lieu of climate change. Here is one […]